There are over 13.5 million search results on Google for “Second Life.”

The first ones of course are all the official SL webpages and related stuff, followed by a good few SL resources. In fact, much of the crap is off the first couple of pages, thankfully. But getting near the top of the search results isn’t the only way to be seen.

Thanks to Google ads anyone had a shot at getting themselves seen, as this shows:-

I clicked. No, I’m not married and no I would have no intention of an extramarital affair even if I was. But I wanted to be nosey. And none of it even mentions Second Life anywhere. Which means only one thing… they have chosen Second Life as a keyword simply because they have a strong enough belief that people searching “Second Life,” are likely to be those looking for a bit on the side.

Now that’s actually fairly offensive to those of us who don’t login to have sex with other people’s spouses. And in my indignant moment of “I should bang the world to rights,” I did look for a ‘contact us’ on their website. There isn’t one. It is probably a good thing.

Anyway… these people run a website dedicated to hooking up people for extramarital affairs. I doubt highly that they possess enough moral fibre to particularly give a crap about labelling us all the same. But for those of you who are looking to have extramarital affairs, at least you know where to go now